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Business is increasingly being held accountable – social responsibility through sustainable added value is expected. Since the 1980s, the topic of sustainability has become a ubiquitous and indispensable feature of political programs and product marketing. But what is behind it – and what does it mean for our future?

The definition of sustainability

According to the 1987 report of the Brundlandt Commission, named after its then-president and initiated by the United Nations, development is sustainable “if it meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability for society

Smart cities with intelligent, energy-efficient connectivity. “green lungs” between dense living and working areas with CO2 absorption and adapted water recycling. New concepts for colonizing the Amazon rainforest without destroying it. We are clearly moving toward this development, which will determine the next two decades.

How important is sustainability in business?

The postulates of the above-mentioned Brundlandt Report have found their way into standards and specifications for companies. They combine sustainability with the concept of corporate social responsibility (CSR). This means a shift to products with high added value and a positive ecological balance.

Claim and reality

Best-practice comparisons in the automotive industry, for example, reveal that companies attach little importance to social responsibility. Concepts for strategic personnel development and sustainable attractiveness for talent are largely lacking. By contrast, the resource efficiency of production and drive systems and further development in the direction of sustainable mobility (e-mobility, hybrid) are of the greatest importance.

And nevertheless: Only a sustainable future has a future

No future without sustainability. How is an intrinsic desire of the management to use sustainability strategically and to include the opinion of the users as a driver of sustainability awakened? moderning stands for positive motivation in the face of the challenges of the global framework conditions. With a proactive strategy of qualitative, resource-conserving growth, we initiate a development with you that avoids reactive responses to disasters that have already occurred or are imminent in the face of growing regulation.

Sustainable profit

Such sustainable growth enables the highest present value of investments and process costs, taking into account the underlying value premises. By identifying and consistently evaluating the distinctive, sustainable product characteristics, moderning creates a win-win situation with you. And thanks to an effective implementation concept, you achieve quick wins – short-term and yet lasting, because you are “on the right track”.