moderning –
create your future!

The future is being created by the combined effects of the unexpected, or conscious actions and our failures.

Our passion is starting from now to identify our chances in an uncertain future environment.

It is up to us to create the best future provided we remain true to our values throughout.

Shaping the future with moderning model: Awareness – evaluation – decision

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FUTURE PERSPECTIVES

We develop future perspectives starting from a well-founded basis and using well-proven scenario techniques. Our hypotheses are scientifically verifiable.

02

TABOOS

We discuss, if necessary, about taboos – even if this would mean a break with traditional business models.

03

CATASTROPHES

We give attention to catastrophes (including pandemies and change of climate) on a scientific basis. We are treating them as constant parameters of our scenarios and not only events that can happen or not.

04

ECONOMIC RATIONALE

We respect the economic rationale. This means that capital at least in the long term always will have a positive price and that the international wage differential will get narrower.

05

ACKNOWLEDGED EXPERTISE

We  combine acknowledged expertise in the relevant fields in order to allow the formulation on an effective basis for decision-making.

06

DECISION SITUATIONS

We identify the decision situations with our clients and show conflicting goals as well as the immanent risks.

07

CONSISTENT STRATEGIES

We offer competent support for the development and the implementation of consistent strategies.

The moderning future screening model: Overview

Foundations of the future screening process

Given challenges

  • No return to pre-covid-19 normality
  • Medicine does not eliminate risks, but is supporting behaviour appropriate to the risks involved
  • New forms of communication and expression
  • Climate change is a reality: every-one who is founding his business model on the water supply will no longer get water from alpine sources in about 20-30 years
  • The foreseeable demographic development (ageing) will become one of the key drivers of social transformation
  • Growing awareness of the unequal distribution of skills and its social impact
  • Steadily intensifying conflict between expert know-how and future expectations

Our social value system

We see ourselves as experienced actors in a global social value system and are aware of the conflict of values. Thefore we are pursuing solutions according to our concept of Corporate Social Responsibility:

  • Fairness
  • Confidence
  • Reliabilty
  • Self-determination
  • Sense of responsibility
  • Freedom
  • Security
  • Hedonism
  • Altruism

Our normative requirements

  • We experience the future as active participants and not as mere spectators from the sidelines
  • We want to be prepared to answer the question how the future should be shape rather than the question how it will happen
  • We want to get new consciousness instead of falling back to pessimism and resignation
  • We contribute to the formulation and implementation of situation- and future-oriented principles

Future screening process: Methods applied

moderning undertakes future research in an interdisciplinary way including expert know-how and empirical research from all areas of science, business and politics.

Our core competence is qualitative marketing and market research based on group discussions and expert interviews. By bundling and combinating concentrated expertise we get high accuracy in estimating and assessing of future developments.

We run client workshops using creativity techniques to produce pictures of possible futures.

Using scenario techniques like projection und retraction (view back from the future) we construct alternative scenarios based on future pictures and select the most probable as a basis for the development of strategies.

We carry out SWOT-Analyses (Strengths, Weaknesses, Opportunities, Threats).

 

Further characteristics of the moderning Future screening process:

  • Structured process with the provision of checklists, system-based monitoring and release of the individual phases
  • Plausibility check of qualitative arguments in order to identify contradictions and needs for further inquiry.
  • Standard reports as well as individually designed reports and statements
  • Process design: Development of strategies and monitoring
  • Networking between the departments involved such as future research, marketing, controlling and accounting

Our core service is imparting future competence in the following ways:

 

Consulting

Qualitative market research with expert interviews

Analyses

Project Management

Workshops

Coaching concerning specific purposes as well as change-Management projects

Presentation and documentation

Training

 

According to your needs we offer modular solutions both for certain issues and the organization as a whole.

REFERENCES

Our track record includes the successful project management preparation of studies e.g. in the areas financial services and insurance, education, health service, digital media and lifestyle business.

Most noteworthy among these are:

  • Qualitative marketing reaearch referring to the private client business of an insurance company.
  • Introduction of institutionalized management and processing of innovation in a financial service company.
  • Adoption of industry-based best-practice-concepts of future management for the strategic repositioning of public schools and to strengthen their competitiveness with regard to private educational institutions.
  • Moderating a workshop for the development of a future vision and mission statement and the team-building processes related to it.
  • Strategic realignment of a convenience food business sector

WHO WE ARE

Monika Herrmann

founder and owner

Monika Herrmann

founder and owner

Monika Herrmann ist manager of moderning. After many years of practical experience in marketing and business development with transport and tourism operators and the financial service industry she has focussed on qualitative Market and Marketingresearch and especially future research. In group discussions, expert interviews and quantitative research she is identfying soft signals. These are the basis for future screening, a prodspective method to create scenarios with a time horizon of 10 to 20 years or more in the future. Scenarios are the starting point for the review and redefining of strategies. Soft signals are indicators for changes of values and shoe the need for innovation. Monika Herrmann has gained an outstanding expertise ás a moderator of interdisziplinary innovation workshops. She has contributed to the establishment of a culture of innovation with Swiss and other European clients. Her success is based on a solid combination of expertise, project experience and knowledge in the areas of digital media and marketing based on qualitative market and marketing research. With moderning she was founding partner of the European Futurists Conference Lucerne.
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Monika Herrmann

founder and owner of moderning

OUR PRICES - IT'S THE RESULT THAT COUNTS!

Your satisfaction is our most important goal.  We therefore attach particular attention on a fair and transparent calculation of the prices for our services.

After the order, we charge to expenses based on a daily rate to be specially agreed. As a corresponding proof, you will get performance records and the documentation of the results.

The costs for third-party services (e.g. external research or studies) will be charged to you, if the rights should be transferrered to you after fulfillment of the mandate.

We start with a contact meeting free of charge which lasts about 45 minutes. It serves the general clarification of requirements as  well as for agreeing on how to proceed from here.

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