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Jan 26 2021 
Excursion into the future
Hello!
My name is Monika Herrmann and I am a futurologist.
I am pleased to to accompany you on an excursion into the future.
A warm welcome!
Let’s imagine tomorrow – and actively shape it.
We explore the paths to the distant future. Desirable and undesirable futures await us in distant life worlds. We choose our future. Futures research supports us in making the right choice.
With Futurology to strategic success position as result
You may now be asking yourself: How does this work? How do we go about it?
Let’s look into the future as if through a funnel. 20, 30 years ahead. We futurologists call it a scenario funnel. It gets wider and wider the further away the futures under consideration are from the present.
The funnel represents a variety of paths to a variety of futures. We call our ideas about these futures scenarios. How do they come about?
The future begins with the starting position, the now: It is determined by our environment (including economic, political and cultural framework conditions), our company (our self-image, our values, our business success), our end customers and the relationships with all other important stakeholders (e.g. suppliers).
So how is the future “created”?
We now project the facts and figures of the initial situation into the future. To do this, we rely on trend analyses, the know-how of our customers and external expert knowledge.
We estimate the development of the most important influencing variables and show how they are based on our values.
How can we imagine the future now?
We shape the results into images of the future: Here as examplesTeam spirit – digital networking – home office – urbanization – social control – ecology. What do the images reveal to us? They express our desire to shape the future and not simply accept it as fate.
And what is the next step?
We combine the images into scenarios: Possible alternative futures between positive and negative extremes (symbolized by sunrise, zenith, sunset). They make visible the range between a life with extensive freedoms and one under strong control with extensive restriction of individual freedoms.
We opt for a realistic alternative that can be shaped from our understanding of values.
And shape the future through the strategy for success.
What does moderning stand for?
moderning stands for
- futurology
- innovation management
- Strategic success positions
- business excellence
- sustainability
The concrete benefit for our client
- He has a permanent advantage over his competitors due to his unerring focus on the needs of his (end) customers.
- As an innovation leader, he creates his own market
Thank you for your interest!
Your Monika Herrmann – Futurologist with a passion and a calling from Zurisch Switzerland
