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The future is what comes. The choice is yours: Wait and see what you find tomorrow by chance – or set out today to actively shape the future? The more attractive the future, your destination, appears, the more successful your journey will be – and the better you understand how to choose the right time to set off. moderning can be your competent travel planner and successfully accompany you to your destination.

When is the right time for future research?

The answer regarding the right time is: Now. Before your products reach the end of their life cycle. And before traditional technologies are no longer allowed to be used in the wake of restrictive resource and climate policies. moderning deals with futurology as a rewarding journey into your future – with you as the traveler and actor.

Travel Planning Part 1: Vision as a goal

The destination is your vision: to be a “market maker” – in 10, 20 and 30 years. Together with you, we will define the path to entrepreneurial excellence and innovation leadership and start by determining the starting position: How is your company positioned? What values does it represent? What structures and capabilities does it have? How important is it to customers? What general conditions need to be taken into account?

Travel planning part 2: Ways to the goal – dead ends and future pictures

You can see if your business has a future. We have defined the start and destination coordinates and see the direction of travel. The environmental conditions are subject to changes, comparable to detours due to road closures. The projected conditions are images of the targets. We combine them to scenarios of conceivable futures. They reflect the circumstances of the journey – from extensive freedoms to a safety-oriented life under severe restrictions.

Travel planning part 3: Scenarios – what we encounter and how we decide

Not everything we recognize is desirable, especially since a lasting community of values with your stakeholders is to be cultivated. Between “best case” and “worst case” we choose the most probable alternative that most closely conforms to your values. It conveys the desired characteristics of the vision as a goal.

Travel planning part 4: freeway, train, plane or…?

You know where you are travelling to and what you want to find at your destination. The path, i.e. the right strategy, is still undetermined. Take the way into the future with your customers. Adjust yourself permanently to the state of mind of your customers. Recognize the needs and thus the drivers of innovation. This will enable you to efficiently implement the business model – and the “Excellence Twins” innovation and strategic cost leadership.

Last travel preparations and departure

moderning accompanies you to the start and after the departure with annual planning and rolling multi-year projection further on your way. We help you to create a “routine of creativity” by setting up an innovation management system. We do not neglect monitoring either: by means of a third-generation early warning system, coordinated with financial controlling, for strategic early reconnaissance, including discontinuities that announce themselves through weak signals. In other words: with moderning you have the right travel companion for a successful journey into the future – planner, expert, doer, compass and map reader!

moderning wishes you a good journey!

Goals reflect values: Social and individual goal conflicts arise from the competition between our values. Politics and social sciences know the magic polygons. They visualize how certain goals can only be achieved at the expense of other goals – and values. moderning addresses decision-makers who deal with the advantages and disadvantages of decision alternatives on a daily basis in a solution-oriented manner.

Values: A magic polygon

We pursue goals because their fulfilment promises us a result in line with our values, or reject them if there are expected disadvantages. Example: The desire for career advancement compared to the desire for a safe, less risky job. Between goals – and between values – there is a certain conflict relationship, also known as a magic polygon, usually a triangle or square. A typical magic triangle is one where freedom, security and hedonism exist.  

Examples: Conflicts of values in crisis management

The “Corona” crisis management shows the conflict between freedom and security. On the other hand, the complementary interaction of freedom and hedonism manifests itself at parties. And: Freedom is limited where the rights of others are affected.

Need to decide – is there a balance of values?

As a result of the competition between values, we have to decide which values we are guided by and how much weight they give to our actions. The antagonism of the values creates an unstable equilibrium: in view of the dynamics of the environment, this weighting must be periodically reviewed and adjusted (e.g. tracking the change in values at customers in favor of sustainable production).

How does futurology deal with this challenge?

moderning identifies the values that determine the relationships between clients and their customers. The subsequent development of images of the future is based on a systemic understanding of the value cosmos. It takes into account interdependencies and leads to plausible expectations in the future. Here, the crystal stands for clear structures and transparency.