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What do values mean in our society? In the face of an unprecedented shock event, values are an indispensable compass for the future. For companies, the community of values is even becoming a critical success factor, both internally and externally. Futurology helps to establish sustainable and value-compliant positions for success. 

Values as guidelines of our future

Values are principles and norms that help us to set up our lives. They form the basis for decisions and the guidelines for shaping our future: we expect certain events to occur in accordance with the chosen future. We know how we will behave under conditions that we cannot influence.

… and then comes Corona

Shock events change our values. A new normality is emerging. Pandemics can be controlled, but not eliminated by advances in medicine and social behaviour. Forced isolation leads to a shift in values: a new solidarity is created. Health and physical fitness convey new feelings of success and joy in discipline. The crisis becomes an opportunity. It triggers innovative impulses in the design of living spaces, socio-economic conditions and individual mobility.

Values in the corporate culture

Active shaping of the future succeeds through synergetic cooperation, the “we” feeling is strengthened thanks to shared values and is bundled in a common vision and mission.

moderning understands community of values comprehensively, because only in this way can the values create identity. Companies, business partners and customers feel a lasting bond with the company. The community of values between managers and employees forms the basis of the target agreements. Employees are partners to customers and recognise their contribution to success.

What can futurology contribute?

By designing future conditions, moderning provides ideas about the interaction between companies and their environment. From alternative scenarios, the planning basis is selected that shows the highest value conformity for a given probability of occurrence.